If you’re a UI/UX designer, you’ll likely need the ability to identify your target audience and understand what they are looking for at the website/why they are there as well as what does or does not appeal to them. So how do you plan to engage your audience and retain their interest from the moment they arrive at your website?
Wasted effort?
Much has been said about the placing of Call to Action buttons, the use of Accordians or Sliders…
However, the realms of white space and the intricate details of primary and secondary colour schemes (as well as their purposes) might just be brushed aside as being unimportant.
All the hard work you put into button placements followed through with spectacular formatting for your content can easily go to waste if you haven’t put enough thought into your site’s colour scheme.
Just think about the number of leads and conversions you are actually missing out on by not focusing on this crucial part of your website.
If content is king then colour can be the palace!
When it comes to assessing a product, about 90% of our assessment is made only on colour, according to Buffer. If you don’t get the colour aspect of a website right, visitors are most likely not going to stay engaged for a very long time.
Even though content can be very important, colour can draw the right type of attention to your website like bees to honey. Once they have been attracted to the site, your visitors will be able to interact with all your wonderful content but they have to be attracted enough to care.
However, sifting through a seemingly endless array of colour palettes might feel quite overwhelming and tricky.
Furthermore, gravitating towards your personal favourite colours may not be the smartest play when it comes to your website (especially a website with a specific purpose).
Avoiding colours altogether can make your website look bland and uninteresting and naturally what this can mean is that your visitor is most likely going to forget your website before the day even ends.
Too much colour, on the other hand, can make your website look flashy and cheap.
It may be best for your site’s colour scheme to revolve around meaning, the brand and the services or products the brand is promoting.
Think of a website as a brand’s house in the online world. As such, it should represent the brand as accurately as it can.
A first-time visitor might not click your Call to Action button immediately and this is why your website has to be memorable enough to keep visitors coming back. Eventually, click-throughs can lead to direct conversions.
Colours can increase brand recognition by 80%. Take, for example, Coca-Cola. When Coca-Cola is mentioned, one of the first things you might see in your head is the red logo. It could be said that the colour red here plays a part in making the brand memorable. You can also use colour to make a brand/website more appealing.
If you’re feeling stumped about picking an appropriate colour scheme for your website, don’t fret. Take to the internet and look at the ways in which some of your favourite brands and their websites get the job done. Get the creative part of your brain ticking and stay curious. The topic of incorporating colour into your website designs can be more vast than the spectrum of the rainbow!
*We are a UX-focused team of developers and designers. Our goal is making our products understandable at any level. The result is web and mobile applications that take minutes to learn and are easy to implement in any company, big or small. Find out more about Soda In Mind here
