Young and Rubicam: M1 Totem Microsite
Cirque du Soleil came to Singapore with their new TOTEM show for the first time. We collaborated with Young and Rubicam Singapore to develop a fully responsive promotional microsite that would match the show’s magical grandeur.
Two addictive cirque-themed games allowed the most successful players to win the coveted TOTEM tickets for themselves and their friends or family.
An Instagram contest was set up as an additional promotional channel, with hundreds of hashtag submissions.
Released: 23rd September 2015