Today, when it comes to business building, two main narratives seem to dominate.
The first one comprises potential and opportunity. It focuses on the many options out there with regards to driving business growth.
It points to the power of the digital era as being one characterized by strong collaboration between varying parties in order to reinforce business processes, leveraging on outsourcing as a means of effective division of labour.
The second narrative, on the other hand, is a more cautious one that warns of businesses getting too ahead of themselves. It focuses on how making the wrong decisions at the wrong times can lead freshly founded companies into detrimental situations.
The outsourcing of web design work, along with other necessary jobs is a subject matter that’s often discussed among business owners. At the end of the day, which route you take really depends on your unique journey and whether outsourcing is suitable given your organisation's circumstances.
Do you need access to experts and high-tech resources?
Outsourcing can be an incredible way to reach experts in the field. Web development or design can be a pretty tricky road to go down, which is why a group of creative designers that know what they’re doing can help loads.
You should think about what you do or do not need. Evaluate your current operations and justify utilising experts to push your growth forward.
Designers understand business requirements and can equip you with highly innovative, user-friendly and relevant web designs. Your customers can benefit from great user experience, user interface design and seamless navigation throughout your website if you pick the right designers for the job.
Let’s have a look at some things you might want to consider.
Are you looking to save time?
Arguably, one of the most valid reasons for you to outsource web design work would be to save a great deal of time (and in some instances, a great deal of money). If you’re a business owner and not a web designer, wouldn’t it make more sense to outsource the part of your business that you know less about and instead, focus on what you're good at?
You may, however, be a hands-on kind of person. You may not be ready to rely on too many third-party assets to help achieve your vision (just yet). If that’s the case, you can always consider outsourcing a little further down the line. Learning web design and development can be taxing in more ways than one, and there are plenty of offshore outsourcing firms that offer lower production costs.
Are you being bogged down by stress?
Yes, running a business can be one of the most stressful decisions you can make. For the most part, expect a certain amount of stress as a business owner but if it’s eating you alive and you really need a helping hand, outsourcing could help you out.
Alleviate the burden by finding a capable and reliable web developer so you can focus on your core business activities. Ultimately, you should have a part in directing the whole process and the end result and you could even customise the whole project according to your preferences. You should, of course, choose a good designer with a suitable work portfolio.
Are you losing focus?
Web development teams working to free up your time can allow you to concentrate on the dynamic demands of your business and holding the attention of your customers. Whether you’re the founder of an innovative start-up or running a medium-to-large scale business, certain important aspects of your business can always require more attention than others. Things can get pretty hectic and in light of this, dealing with design-based tasks like creating logos or choosing a theme for your site can be difficult to juggle along with the rest of your duties. If you feel as though you’re starting to lose focus due to all the distractions, outsourcing the work you deem secondary could help a lot with your productivity.
Do you need a support team?
Let’s say you actually do manage to develop your own website as a one-man-army. You’ve done a fairly good job and you’re ready to go live. Suddenly, a barrage of bugs and troubleshooting hits you and in the next few months, you just can’t seem to find enough time or patience to deal with all of it. Third-party development companies can often provide support upon and even after the completion of the project. This type of agreement carries loads of benefits and could save you the hassle of modifying or fixing the finished product all on your own.
By outsourcing your website, you could get expert help and fill the talent gap. Many experienced, remote web development teams are familiar with trends, phases and the mistakes that should be avoided.
Alternatively, if you feel that you need to hold back for a little while, remember that you probably know your business better than those that you hire and you should be the one to decide what works and what doesn't.
*We are a UX-focused team of developers and designers. Our goal is making our products understandable at any level. The result is web and mobile applications that take minutes to learn and are easy to implement in any company, big or small. Find out more about Soda In Mind here